NRK
NRK, founded in 1933, is the Norwegian government-owned radio and television public broadcasting company, and the largest media organization in Norway.
“This was it!! We needed tools to go on with our good ideas. And we are so satisfied after these two Design Sprint days. You are inspiring! I think that from now on, we can simply say ‘think as Federico!!’ and those who were there will know exactly what we mean!!”
— Ida Kvissel, Head of Program, NRK
More Ideas, Faster
NRK is Norway’s public broadcasting company. As the country’s main media outlet, NRK has the mandate to develop engaging and educational content to the nation’s population. Pracademy was contacted by NRK’s educational department in 2018 in order to help them spark and launch more impactful ideas for informative and innovative TV content.
Let’s Sprint!
The Pracademy team was thrilled to tackle this challenge since it fit our values perfectly, i.e. to innovate on socially worthwhile initiatives. Our team therefore structured a Design Sprint, which involved NRK’s top management, technical experts, and TV personalities. This session evolved into a high-energy, two-day Design Sprint. We began, as always, by establishing a strong sense of psychological safety amongst the 40 participants. They initially found it difficult to express their divergent visions of an impactful TV production. In order to create a level playing field for free, honest, and open idea sharing, we engaged the Sprinters through multiple energizers and roleplays. Several of the participants quickly taped into their performance and theatrical origins and thrived in the playfulness (read: ridiculousness).
Ideating & Voting
The Pracademy team then quickly shifted towards setting a solid long-term goal for the Design Sprint. By leveraging the power of “dotmocracy,” the team members landed on a unified vision. This created collective buy in, which laid out the trajectory for the rest of the Sprint.
The NRK teams then quickly thrived through the ideation process. The four teams developed over twenty different creative storyboards on potential new TV programs. Their visualization abilities were commendable. We then encouraged each team to translate their visual storyboards into the digital space by creating quick video recordings of several roleplays. And given that we had several professional actors in the room, this flowed extremely well.
The cross-disciplinary teams left the Sprint with four tested rapid prototypes for future TV programs, high doses of energy, a backpack full of practical and innovative tools, and most importantly, a new creative mindset!
