The Design Sprint

Credit: Google Ventures

Credit: Google Ventures

The Design Sprint is a process for answering critical business questions through defining, prototyping and testing ideas with real human beings. It borrows tools and techniques from behavioural science, business strategy, design thinking and more — packaged into a five-day process that any team can use. 

Working in a sprint, your team can shortcut the endless-debate cycle and compress potentially months of time into a single week. Instead of waiting to launch a product/service/system to understand if an idea is any good, you’ll get clear data from a realistic prototype. It allows you to fast-forward into the future to see your finished solution and customer reactions, before making any expensive commitments.

Every minute of the sprint is well thought through and battle-tested by some of the smartest people at Google, where it was developed. The process works for various contexts: Products, services, website design, mobile apps, industrial pumps, an office redesign, marketing strategy, and even a company’s name.

Want to learn how to facilitate a sprint with your team? In just two days? 


In only two days, we will teach you how to run a full-scale Design Sprint.

December 12th - December 13th, 2017
@ Oslo House of Innovation

After this two-day bootcamp you´ll be able to facilitate a design sprint with your own team. Our Bootcamps are not traditional one-way, theory-heavy lectures, but hands-on, applied and team-based. We also have tons of fun.  


What you will learn at this bootcamp:

How to set up, facilitate, and execute the multiple facets of a design sprint

  • How to define a smart problem statement

  • How to generate ideas effectively

  • How to sketch

  • How to decide without wasting time on discussion

  • How to make a storyboard

  • How to build any prototype in a day

  • How to do user interviews and tests


How to lead teams of humans through a weeklong sprint

  • How to enable people to stay energized throughout the day and the week

  • How to make people open up and be comfortable in a creative setting

  • How to put together multidisciplinary teams for the best results


How to organize a design sprint

  • How to get buy in from key players in your organization

  • How to prepare the sprint

  • How to use space and your environment to enhance creativity

  • How to follow up on the sprint results


Is this workshop for you?

This workshop is best suited for teams that want to move faster and ensure that they are solving important problems creatively and efficiently.

This includes entrepreneurs, project managers, product managers, innovation-managers, directors of product, directors of UX, CEOs, CTOs, UX Designers and creative directors.


What can participants use these techniques for?

  • Develop and test new products, services, and processes

  • Solve human-centered challenges in the organization

  • Design new business models

  • Branding and marketing projects

  • Storytelling for marketing and branding activities


The Design Sprint concept

The concept is simple: In 5 days you go from a challenge to a solution, test it with real users, and iterate towards optimal results.  Before launching the Sprint, you and your team must have a general understanding of the problem you are trying to solve.

The week goes like this: Monday you set the stage, get the perspective and clarify the challenge.  Tuesday you sketch solutions, brainstorm, and bodystorm.  Wednesday you decide what to build. Thursday you build the prototype(s). Friday you interview users and test the prototype(s).


What you get:

·    The knowledge and confidence you need to facilitate a Design Sprint

·    All the material you need to do it yourself

·    A detailed summary to show your colleagues what you learned

·    One personal Design Sprint coach you can call anytime you want

·    2 breakfast, 2 lunches, and 1 dinner + insane party

·    Unlimited access to world class coffee, from the mountains in Kenya.

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Why Pracademy?

During the last five years, Pracademy has stood out in the Norwegian educational and training space as an organization that offers highly personalized, disruptive, and cutting-edge learning experiences.  Our focus on stimulating personal and organization-level mindshifts by implementing the most state-of-the-art teaching methods and innovation methodologies from institutions such as Stanford University have set us apart.  

The proof is in the pudding:  we have been hired by the two leading educational and training institutions in the country—NHH and NTNU—to launch the most popular, well-received, and successful training programs available.  We have also been contracted by Norway’s top corporations to help them implement design thinking and other leading creative leadership and digital competence methods in order to help them grow.


Which companies are using Pracademy’s methods?

We have helped companies like LG, DnB, Telenor, Wilhelm Wilhelmsen, PwC, Kongsberg, Tryg, TV2, Samsung, Tine, Kavli, and many, many more to innovate faster and more efficiently.